Jennifer Aniston Becomes Chief Creative Officer of Her Favorite Collagen Brand
To every Jennifer Aniston fan who has wondered what her secret to virtually never aging is, we have answers.
Since 2016, wellness brand Vital Proteins has been a staple in the 51 year-old actress and business mogul’s daily routine. Aniston is such a fan of the collagen-powered brand, which offers everything from powders, waters and even coffee creamers powered by health- and beauty-boosting collagen, she has officially joined the team in a very exciting role.
“Aniston will be joining the Vital Proteins team as chief creative officer, putting her spin on new product innovations and overall brand strategy,” reads a brand release. “Aniston has incorporated Vital Proteins into her daily routine since 2016 and will look to her own experiences with collagen to help build greater awareness around its benefits and help consumers connect to the brand mission: finding wellness from within.”
“Collagen is the glue that holds everything together. I’ve always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago,” said Aniston. “Now to have the opportunity to be a part of the brand in a bigger way, as chief creative officer, is very exciting to me.”
Vital Proteins was founded by Kurt Seidensticker in 2013 with a focus on whole food–based collagen health. In just seven years, Vital Proteins has become the leading collagen brand in the States with retailers spanning from GNC to Sephora and Nordstrom, a true testament of their wide consumer reach.
If you’re looking to shop the brand but aren’t sure where to start, Aniston shares her favorite Vital Proteins picks:
“My go-to collagen routine is adding Vital Proteins Collagen Peptides ($25) in my morning cup of coffee or smoothie,” says Aniston of the fan-favorite supplement that aims to support healthy hair, skin, nails and joints with help from hyaluronic acid and vitamin C. “[It’s] so easy to use,” she notes.
A 2020 staple, Vitality Immunity Booster in Clementine ($29 for 14): is available in convenient stick packs and boast a cocktail of collagen, L-glutamine, vitamin C, zinc and electrolytes with clinically proven immunity-boosters Wellmune and Immuno-LP20.
Created with healthy fats from organic coconut milk powder, Collagen Creamer in Vanilla ($29) features medium chain triglycerides (MCTs) for an extra jolt of non-jittery energy.
More Aniston-approved favorites include the refreshing Vital Collagen Water in Strawberry Lemon ($44 for 16), Collagen Bar in Chocolate Almond Sea Salt ($36 for 12), and stress-quieting Collagen Sleep Shot ($45 for 12).
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