Dolly Parton Is Launching a Fragrance Line
While country-music icon Dolly Parton never fails to make our hips swing with her music, she’s also famous for her glamorous beauty looks. Hoping she would eventually launch a product line exclusively for hair—she does have the best ‘do in the business, after all—we’ve been keeping a close eye on her every beauty move. Per today’s announcement, we’ve finally gotten what we wanted, but her latest venture might not have anything to do with the hairsprays, volumizers or wave-enhancers we thought were on the horizon.
Today, the singer-songwriter announced a long-term licensing deal with Edge Beauty for a fragrance line that will be hitting shelves in the spring of 2021. According to WWD, CEO of Edge Beauty, Steve Mormoris, said that that they are “looking at distribution channels that range from TV shopping to specialty retail chains, drugstores and to the mass market.”
According to a release, Parton is inspired by her own personal scent. “Fragrance has always played a major role in my life—I wear my own combination of scents every day,” said the 74-year-old. “I am so excited to share this dream with my fans. Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community.”
While we can’t wait to douse our bodies in the scent of Dolly, it seems as though we’ll be able to make our homes smell like her, too. “We know that people like to scent their hair, clothes, homes, as well as their own skin,” Mormoris told WWD. Is an all-encompassing body and home fragrance line in the books? Just like with all things these days, we’ll just have to wait until 2021.
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