The Lipstick Effect 2020: Fall Lippies That Offer a True Taste of Luxury
When in crisis, we always have lipstick. That’s the idea behind the lipstick effect, the theory that when facing a challenging economic period, consumers gravitate toward less costly luxury goods, like a fresh tube of lipstick. If the year we’ve had has taught us anything, we know that stress relief can come in many forms. A new lipstick for some can be just as elating as a 15-minute morning meditation or a Peloton ride. Here, four fall collections that make the choice to level up our lips in the name of self care that much easier.
Hermès Beauty Rouge Hermès Limited Edition Collection ($72)
To shift lips into fall in the most decadent way possible, the new Hermès Beauty Autumn / Winter 2020 collection encompasses pink shades meant to mimic the transition from fall to winter. Reminiscent of French artist Yves Klein’s roses, the collection includes a muted, neutral matte Rose Nuit that looks like velvet on the lips with subtle hints of a blue undertone, as well as two satin formulas, a soft pink Rose Ombrè and the brighter, more vibrant Rose Pommette. Made with sustainability in mind, the brushed metal tubes—works of art in their own right, designed by Pierre Hardy—are refillable and can be replaced with any shade.
Christian Louboutin Beauty Matte Fluid Lip Color ($85)
This line will transport your lips on a Parisian holiday. With a cabaret theme inspired by Mr. Louboutin’s time at the Parisian Folies Bergère music hall as an apprentice where he discovered the thrill of high heels, this high-drama range of 10 matte lip lacquers let your lips take center stage with matte and metal matte fluid lip colors. The formula is transfer-proof, making them budge proof under a mask. Each of the Rouge Louboutin shades has been named after a specific shoe in the Christian Louboutin collection. The ten matte shades include the house’s iconic red in matte, Rouge Louboutin, as well as a multitude of red-based hues like the orangey-red Et Voici et Voilà, the pinky-red Suzi Folk, and the brown-red Corset d’Amour.
Lisa Eldridge True Velvet Collection ($33)
Like the name implies, these creamy matte lippies with a light sheen are highly pigmented and leave lips with a texture that feels soft and luxurious. Each bullet contains a non-drying shade that looks and feels like autumn. Shown here are shades Velvet Morning, Velvet Ribbon and Velvet Jazz, which give lips a beautiful, stained look. The line is cruelty free and the velvet theme is inspired by one of makeup artist Eldridge’s runway looks in which she placed actual velvet material on the model’s lips.
Byredo Ben Gorham x Isamaya Ffrench Collection ($42)
For Byredo’s inaugural makeup collection, which launches on October 1st, founder Ben Gorham tapped makeup artist Isamaya Ffrench for a stunning array of products that incorporate style, form and function. Gorham says he took cues from ancient relics and objects that look modern despite their atavistic origins. “Future memory theory” is the theme behind the design and the best word to describe the makeup is color, lots of color. The lip bullet is housed in a sleek metal casing reminiscent of a curvilinear modernist sculpture. With 15 dramatic shades like Divorce, LaFlamme (shown here), Dancehall Queen, and Worship Her—the question isn’t which one to collect, but rather how many.
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